Skip links

Pioneer Vision Group

More than 35 years of managing a wide range of business fields and guiding them to ultimate success.

About us

Pioneer Vision Group

Pioneer Vision Group was founded 35 years ago by Nasser Ali Aziz Al Shereifi, a UAE Entrepreneur and Businessman, and continued to lead the business market by bringing together many businesses under one roof. Construction and engineering, media and printing, typing services, rehabilitation facilities, indoor entertainment bowling centres, and restaurants and catering services are only some of the business transactions and industries in which Pioneer Vision Group excels.

send a message

Request a call back

    Our services

    PioneerVision Group has a passionate business growth plan that includes both improving the existing business and seeking for any business development opportunities that might bring in revenue and broaden the scope of the company's current business activities.

    Media & Advertising

    Learn more

    Government Services

    Learn more

    Hospitality

    Learn more

    Entertainment & Leisure

    Learn more

    Health Care

    Learn more

    Construction and Fitout

    Learn more

    President Message

    Nasser Al Sheraifi

    PIONEER VISION GROUP is the outcome of a conceptual path involving successful associative company businesses.For 35 years Pioneer Vision Group has mastered managing and leading various companies in a lot of different fields covering Rehabilitation, Construction, Retail Food & Beverages Media, Advertisement and Entertainment. The diversity of business fields we managed to develop has been one of our important assets since 1996, which led to a smooth successful journey building our name and value proposition in the UAE and the global market. I believe that our company's success is due to the fact that the many businesses we are running are run autonomously, yet in complete accordance with P.V.G's vision, mission, and corporate values. In looking at P.V.G, I see an organization that understands and embraces the importance of adding value to its many business entities. Finally, while the master plan was comprehensive and evolving at the time, we are continuously seeking for innovative development ideas and concepts to execute.

    Nasser Al Sheraifi

    Founder

    PIONEER VISION GROUP is the outcome of a conceptual path involving successful associative company businesses.For 35 years Pioneer Vision Group has mastered managing and leading various companies in a lot of different fields covering Rehabilitation, Construction, Retail Food & Beverages Media, Advertisement and Entertainment. The diversity of business fields we managed to develop has been one of our important assets since 1996, which led to a smooth successful journey building our name and value proposition in the UAE and the global market. I believe that our company's success is due to the fact that the many businesses we are running are run autonomously, yet in complete accordance with P.V.G's vision, mission, and corporate values. In looking at P.V.G, I see an organization that understands and embraces the importance of adding value to its many business entities. Finally, while the master plan was comprehensive and evolving at the time, we are continuously seeking for innovative development ideas and concepts to execute.

    Nasser Al Sheraifi

    Nasser Al Sheraifi

    Founder

    Our brands.

    Royal Vision

    Royal Vision is a company which specializes in media and digital printing services. By combining our vast experience with technical excellence and investing in state-of-the-art digital printing technology, through our own digital printing press, we can ensure that any project is produced to the highest quality, in a timely manner and within a certain budget. Royal Vision has a vast range of services including publishing, promotions, corporate communications, Indoor and Outdoor signage, Backlit signage, Banners, events and exhibition, Vehicle Wraps, Floor Graphics, Vinyl Self-adhesive, Backlit Film, Posters, Wall Murals, Window Graphics, Standees, Roll-ups, Pop-ups etc. Royal Vision is also the exclusive media company in AL Ain City providing street commercial advertisement services through the 500 lamp-posts under its operation and management.

    Revital Hospital Group

    Revital Rehabilitation Hospital mission is the improvement of health and the alleviation of pain, suffering and sickness for the people it serves.

    Momentino Restaurants

    MOMENTINO in an exceptional food and beverage service chain. It provides its customers five-star hospitality, with a friendly atmosphere and trendy decor, at reasonable prices that are within the reach of everyone. MOMENTINO offers tasty food and drinks, ranging from fresh salads to pasta, live cooking and grills-on-the-spot.

    Mini Chic Sweets and Savouries

    Mini Chic offers a variety of high end savories and sweets which will surely satisfy every foodie’s cravings. We offer a wide range of Finger foods and migniardise that will cater to all your special occasions; whether it is a corporate event or simply a small gathering with your friends, Mini Chic will certainly leave your guests asking for more. Our products are made out of the finest fresh ingredients and prepared by our very own team of experienced chefs. With a click of a button, you can order online from our mouthwatering varieties, and we will deliver to your doorstep. In addition, our Mini Chic team has the expertise to provide you with custom made mini buffets and catering for all your special occasions.

    Lancaster Pharmacy

    Lancaster Pharmacy Group the official entity under one business umbrella "Pioneer vision Group". It is owned and managed by Nasser Ali Aziz Al Shereifi, a UAE Entrepreneur and Businessman with more than 35 years of business involvement & experience. Specialties Pharmacy, medicine, cosmetics, Pharmaceuticals

    Larate (Decor and Furniture)

    La Arte in an interior design, decor and furniture company in Al Ain City, Abu Dhabi. We Are a full-service interior design company providing luxury interior design, decor services and VVIP customized furnishing.

    A first of its kind, La Arte has its own web- based platform that connect the visitors and clients with our skilled designers and experts and help to sample & test their ideas before we turn it to reality to them.

    Our services include interior & exterior design, consultation, turn key and fit-outs for both residential and commercial projects in addition to conferences and events. We also provide project management and supervision services to our clients.

    We embrace new perspectives in order to create unique and bespoke spaces that are not only fit for purpose, but also make a lasting impact for our clients by reflecting their personalities and aspirations.

    Building Engineering Constructing & General Maintenance

    B.E.C.G.M (Building Engineering General Contracting & Maintenance CO. -L) is a UAE based contracting company which is registered in Abu Dhabi and Al Ain City. It specializes in all kinds of building projects. It was established in 2008 and is in continuous development through its professional team. B.E.C.G.M is specialized in design-build projects using the latest construction techniques and best practices in the design and construction of multi-storey buildings, Industrial steel buildings (pre-engineered steel buildings) and other types of construction forms and structures. B.E.C.G.M 's pride lies within its quality workmanship and ability to achieve the best value for our client's investments by providing them a fast, affordable, cost effective and environmental-friendly way of construction. B.E.C.G.M has attained a number of successful projects since 2008 and is actually in the process of achieving the second phase of the new Al Ain Centre for Care and Rehabilitation in Al Foaa (Al Ain). The project is considered as the biggest and most advanced Rehabilitation Centre in the whole UAE, GCC and Middle East regions with a total construction area exceeding 20,000 sqm. B.E.C.G.M also has a separate maintenance division and provides quality services and support to a number of residential and commercial Buildings.

    Bowling City

    Bowling City is a leading indoor entertainment chain based in the UAE, with the largest number of bowling lanes in the country, our outlets are strategically located in prestigious shopping centers, malls & universities (Abu Dhabi: Khalidya Mall, Mariah Mall, Dubai: Dubai Festival City, Deira City Centre, Al Ain: Information Technology College, Al Ain Mall, Al Ain International Centre, Sharjah: American University of Sharjah) Bowling City contributes in generating footfall and adds value to these locations by playing its role as an Anchor Tenant, attracting substantial and varied clientele. Customers visit Bowling City due to its wide-ranging entertainment attractions: bowling, billiards, electronic gaming zone, and karaoke. Bowling City is supported by its sister company Momento Restaurants; serving unique Italian themed menu selection, fit for all customers. All of these activities under one roof make Bowling City the top-notch indoor entertainment known for its excellence. Bowling City management has the ambition to develop even more this type of business in UAE and abroad (GCC and Middle East countries). Bowling City accommodates other type of Entertainment services such as cinemas and F.E.C.s, Nowadays Bowling City is an integral part of the retail mix of any new Mall and shopping center development.

    Al DAR Restaurants

    AL DAR Restaurant is the flagship brand of our group of companies. Established in 1996 in Al Ain city as part of our Al Ain International Center, AL DAR Restaurant has since expanded and developed its Food & Beverages services in Al Ain and beyond. Al DAR Restaurant provides a refreshing and friendly atmosphere for those who want to spend special times with their families, friends and beloved one. AL DAR Restaurant is actually more than a single restaurant but an iconic provider of quality services ranging from A La Carte Menu, Daily International Buffets, and Outside Banqueting to Special Wedding, Events in addition to separate full fledge B2B Catering Department. AL DAR Restaurant is also the pioneer in servicing for special (Ladies) functions with special female staff & caters all forms of services ranging from buffets, coffee breaks, cocktails & canapés to a variety of sweets and pastries. AL DAR Restaurant's pride lies within providing the full range of F&B services prepared in house through its main kitchen in addition to the Pastry, fresh juices and cocktail divisions. The brand awareness of AL DAR Restaurant helps the Delivery department in raising the bar of our daily revenue. Delivering quality food within the expected time has resulted in covering wider delivery areas and reaching the customers located a bit far from our in-house facilities. Our delivery department caters also to those who prefer degusting their favorite bites at home. AL DAR Restaurant menu concept is mainly oriented to Arabic, Traditional & Middle Eastern dishes with a twist of some Indian and Turkish Grills. Following such business expansion, we come to open our own production facility in Al Ain City and Abu Dhabi. Actually, we can operate from our central Kitchens with a space of 1700 square meters and a capacity to produce 10,000 meals a day under strict guidelines to meet the highest standards of hygiene and quality. AL DAR Restaurant is now expanding with new branches in Abu Dhabi. Future expansion plans will include the opening of our Al DAR Restaurant in other UAE prime locations in addition to developing the concept abroad. Al Dar Restaurant is already present in Nairobi Kenya with the same concept open since April 2017 in one of the Kenyan flagship malls (The Two Rivers Mall Nairobi). Our Vision is to expand with such concept by providing a unique value proposition through a well selected food offerings parallel to an aggressive Marketing strategy to strengthen its brand awareness and presence in the market. Our Aim is to make Al Dar Restaurants become a reputable chain and a Franchisor brand. An optimistic business development plan is considered by our leadership and managerial teams.

    Al Reaya Typing Centre

    ALREAYA Typing Services is an Al Ain based venture and independent company providing online government documents services, typing, consultancy, public relations and other follow-ups, in addition to assistance in different government departments. ALREAYA is basically linked to TAS’HEEL, the online government system designated to simplify all related processes to improve output volume & increase efficiency within independent typing centers. TAS’HEEL allows centers such as ALREAYA to make online transactions and payments to the Ministry Of Labor. ALREAYA Typing Services was established in 2007 as a service provider mainly in the field of visa provision in addition to the full range of official typing documents used in the UAE. ALREAYA has demonstrated a good performance record in term of quality of services, accuracy and time effectiveness through its skilled and professional team. It is also the typing center of reference in Al Ain City that is always ready to provide its assistance to customers while maintaining the best business relationship with TAS’HEEL and other government bodies.

    Al Ain Center For Care & Rehabilitation

    Al Ain Center for Care & Rehabilitation for children with special needs (ACCR) is a personal initiative to provide basic education and care for all of children with special needs. ACCR was inaugurated in 1999. Today the center has been dubbed as a school for the future, offering advanced specialized rehabilitation services to hundreds of children from the UAE as well as others from GCC and Middle Eastern countries. With the growing demand for special needs services in the region and because of our aim of providing our services and helping more children, the founder developed and built a state-of-the-art rehabilitation center which is considered now as the biggest and most advanced center in the MENA region. Spread all over 36,000 m² in Al Foaa, Al Ain City in 2018. ACCR have a capacity of 500 Children with special needs. The services of the center include a dormitory with a capacity of 500 beds. All the rooms are equipped with modern furniture and facilities as well as a high standing of quality living and decoration. They are also equipped with Web cameras allowing the managerial staff, supervisors and parents as well to be in permanent visual communication with the students. The ACCR provides advanced facilities and services to ensure a safe, healthy, educational and comfortable environment to our children. This includes oxygen treatments, Speech Therapy, Physical training center, and Occupational Therapy. Moreover, it is endowed with special and specific Entertainment facilities such as a Zoo, Cinema, Garden with gardening activities, an Equestrian space with a well secured kids play ground, Indoor Swimming Pool and fully equipped Sports Center with multi-purpose sports activities, Sauna and Jacuzzi. The center is fully prepared with 5-star kitchen equipment and a well-conceived canteen, to provide the highest level of food quality, safety, food control consistency & hygiene. With a specialist in Nutrition & Food Hygiene to take care of every single detail regarding the provided food for our resident children in collaboration with our professional and skilled kitchen chefs and team. Our aim is to provide the highest level of education, care, comfort, relaxation and luxury to our beloved students and children.